Collection iv, Cardinal, is now available in our online store. Cardinal is inspired by pictures of everyday female androgyny from the 1930s. Our starting point was the 1930s Chinese women’s magazine, Linglong, and the reader submitted photographs that showed women in mens clothing. While the experience of everyday women in 1930s China is central to this collection, we also found inspiration in the women who inspired them, including Asian-American film director, Esther Eng, and German-American actress, Marlene Dietrich.
Cardinal is also available in a number of stores in both the UK and Japan. So please have a look through the Cardinal lookbook, and watch the video we produced for Cardinal, available on YouTube.
This season we have tried to innovate in two ways with our fabrics. The first, above, is a greater use of vintage and upcycled materials. This season we are using fabrics that we have searched for, salvaged, and brought togther to create garments with their own stories to tell. These fabrics are used on our Short Sleeve Pull-Over Shirt. Every one of these shirts is unique, so please contact us to discuss what colours you would like, as we use a different fabric for each shirt.
Our second innovation this season is with corduroy and screen printing. Along with the screen printers we work with we’ve been developing a number of designs to screen print on to corduroy. This combination of fabric and screen printing produces a visually intriguing and totally unique way of working with corduroy. Adding to this, the screen print we’re using this season is a reintepretation of exercise guides that we found in the 1930s Chinese women’s magazine, Linglong. Our screen printed corduroy is being used for Mid-length Balloon Trousers, Overshirt with Back Pleats, Mid-length Skirt with Side Slits, and Notched Neck Blazer.
Exercise activities found in Linglong, the 1930s Chinese women’s magazine which inspired Cardinal.
The exercises found in Linglong, redrawn, and turned into a design for our screen printed corduroy Overshirt.
We hope you enjoy Cardinal, and if you have any questions please get in touch via email info@seventy-five.co.uk.